Logic (facts) (what’s the problem?),
Emotion (fears),
Urgency (what is the promise? quiet dog, no stress, neighbors) (sale).
Say “But (you’ll have to do the work) negatives” – builds trust.
Persuasive – end with “now that you’ve got that solved, here’s…” Assumed solved
proof
personal experience
free solution is to…(continue online looking for help and getting contradicting advice) OR
fast, headache-free solution – product
Reviews
I Donate